Why was a market research firm calling me at home asking me about the MUHC?

Every year the MUHC asks an independent market research firm to include questions about the MUHC in an omnibus survey. The goal is to improve our understanding of the public's opinions, perceptions and experiences with our establishment. Every two years we also conduct internal and external focus groups with the same goal. These data allow us to adjust and improve our communications tools to better serve our patient and staff. This information is also useful for our fundraising efforts.

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